Are you the lucky one who got approval from Google News to get your website featured? Did you spend a decent amount of money so that you could purchase a space on the news aggregator? But are you still bothered because of the lack of traffic on your website? Then read on so that you can identify the key reasons for not being able to generate online traffic.
Published content is not aligned with trendy topics on Google News
You must constantly check news.google.com to get an idea on the most trending topics. Make an effort to cover the stories that are trending so that you can capture the attention of the audience. For instance, lately, Donald Trump is in the new for making changes to the law. Do not cover this piece because everyone will be covering it. Try to cover a story which provides insight into the past, present and future implications relating to the change. This approach will enable you to conduct thorough research, and you can present a news story which is comprehensive as well as unique.
Lack of effective editorial strategy
Only by publishing the story that is on Google new will not help you to generate traffic. It is important to have a robust editorial strategy. A poor editorial strategy which is not in sync with the content can discourage online traffic from visiting your website. Do not try to play a catch-up game with G News. It will take you nowhere. Come up with a holistic editorial strategy by planning and maintaining an editorial calendar.
Lack of engagement with readers
You publish content for the readers. But if you cannot interact and engage with them, then the content will fail miserably. Put the effort to get involved socially by actively participating in varying platforms. Empower your readers so that they can share their input, and give comments. Help them to raise their voice so that they can criticize your content if they are not satisfied with it.
Limited attention given to reader feedback and comments
If you focus on reader engagement, then you also need to emphasize surveys, polls, and interviews. These techniques will help to keep the website alive. It will also enable to cover the topics that are currently in the mind of the readers. Input based on interaction can be of tremendous help to boost the website traffic.
Low enthusiasm level among teams
The lack of passion and enthusiasm among team members can adversely impact the quality and quantity of content that is generated. For boosting the enthusiasm, publish articles under their names and give credit to them for their hard work. Let the readers know the members who are contributing to the rich content. Similarly, hold live events to discuss happening topics on social media platforms from your workplace. This change in the news coverage pattern will encourage the staff to participate in the work actively.
These are some of the fundamental guidelines that must be followed to generate traffic from gnews website. If you haven’t got a Google News approved site and are considering buying one, get in touch to see what we have to offer.