The prime objective of Google news is to give recent updates to its readers. It consists of all types of news, including Global and local report. Earlier readers had to search for their desired publications to get the essential updates. It was considered a hassle process as they have to search the headlines page by page. It is not the case anymore as Google news directs all the top news websites in a single forum. You have to visit the site of Google News, where it combines the sources of all the recent updates around the globe. It categorizes the topics in separate groups giving ease-of-selection to the readers. You will able to choose among your personal interest without getting into the hassle of searching pages. The job of news websites is to produce quality contents to get the attention of Google News’s algorithm. Google News is strict in following those. Google earns the trust of many people as the best search engine. To keep that trust, Google News follows specific formulas to give quality results to the readers.
Here are some of the tips on how you can increase your website ranking on Google News.
Generate Unique Content At All Cost
Google News gives utmost priority to unique contents over others. If your content carries clear attribution, then you will definitely grab Google’s attention. Avoid jumbling the real stories to make it more interesting as it does not count. Try to find something relevant and new every time you post. Several articles come to Google News every day. Your article must have something over others to get the priority it deserves.
Google News has an algorithm to check for duplicate stories which it automatically rejects. Your article needs to highlight a particular topic with relevant contents to pass the criteria of Google News. Try and focus on using proper nouns while you prepare your contents. For example, be clear about the name of the organization, place, or person. If your content has a name which is unique over other articles, then you will top the list. Publish early, and keep updating it frequently. You can also use meaningful words in the heading for better exposure.
Differentiate Between Same Contents
Situations arise when a current topic is everyone’s concern. Try and achieve information from a completely different angle. It will help you make your part of the story unique. Do not follow the mass number of sources with their data. Approach and try to give a few points from a different perspective. Readers crave more and more information related to a particular topic. Your different approach to a similar story can make a difference.
Despite all the information you add, the first paragraph holds the most importance. The first paragraph of your content must include all the answers such as when, what, where, who and why. Put in small sentences and give answers to some similar questions related to the story. If you can successfully jumble an existing story effectively, you will obviously receive more clicks than others.
Go Deep Into The Story
Keep in mind that more you focus on a particular story you can dig even better stories out of it. It needs practice and experience to analyze a trending topic with more curiosity. You will eventually stand one step ahead of other writers if you are capable of bringing out better information on the unique topic you are working on. It is very efficient in order to prevent you from falling on the Google News rankings. It is more likely for other sources to give out the same information as that of yours. If your content has more in-depth information, then it stands out above all.
It will eventually increase the click rate on your article above others. Higher the number of clicks, higher your Google News ranking. You can also add a few unique images, which are also relevant to the story.
The Faster You Publish, The Quicker You Get The Early Attention
The prime rule of the media sector is to be fast. It matters a lot when you are working on a trending story. If you are not fast enough in digging out quality information and penning it down, you lose. Even if you don’t lose, you lack behind others. There is a huge competition amongst the news websites to get into Google News’s top list. You need to pass all the algorithm of Google News without compromising on the content quality.
On the path of being fast, do not try and trick the search engines. The Google algorithms are very fond of rejecting sources, and even if you try and trick one, the other will catch you for sure. Try and follow your competitors secretly to know their speed of work. Observe and act that is what journalists do.
Focus On Your Headlines
Google News follows a tracking formula which usually detects attractive headings. Try to give some meaningful and unique words in your headings to get into the race. To get into the ranking race of Google News, the policy is yet very much structures than the main search page. The headings must give out most details of the story. Use powerful word combinations to make it unique.
Try and include names of companies or associations only if they sound relevant. Try and follow the press release format to make it look like news articles. Avoid the ‘How-to’ types of headings for your articles until it is relevant. The headline you choose must also maintain the quality of journalistic values.
Fix Your Readability Issues
Simple grammatical errors can also put an adverse impact on your Google News rankings. Mostly Google News demands proper use of nouns in articles. If you can dig out some names of place or person in a story, then consider using it. Google News will mark your content for having original entities than others. It will make you stand out in a crowd.
Correct your basic grammar mistakes by working on your writing or using some tools. Try and give correct author names in order to get better attention. A Google news representative goes through a rigorous review of your website before approving your application for Google News listing. Keep every post on your article, free form basic errors. Cross-check for clear writing and incorrect-grammars. Manage your website effectively by blocking ads and auto-loading videos.
Work On Receiving Better Click-Rate
You need to keep in mind many criteria while you write down a news article. Increased click-rate must be your sole priority. Google maintains an all-time track on your article and counts the number of clicks you get. Try and focus more on the Meta description and headlines which primarily attracts readers.
Make your first three sentences count. Add relevant videos and images to make it even better. You need constant updates in order to beat your online competitions. The records say that a better multimedia article gains more clicks than just informative contents.
Build Your Brand Reputation
You need to work on building your digital reputation in order to attract more audience. Several sites make into Google News, but reputation plays a different role. If people like your content, they will refer to your page regularly. You just need to improve on delivering quality information in your contents, and everything else follows.
Focus on the day to day events such as the entertainment sector, weather events, and much more. Combine quality writing with a unique piece of information and see the fruitful results for yourself. Give the audience what they are looking for and get the best returns on your investment.
Do Not Post Incomplete Posts
Cross-check your article for any errors, do it twice or thrice as you get just one chance to publish it to Google forum. You can publish your report only once and if you make any changes later on that doesn’t count. Check if all the information and points are clearly mentioned before publishing.
Give Accurate Source Labels
One of the most important tips of all is to give source labels for your content. It helps Google News to classify your content in better aspects. For example, if your content requires a paid subscription for access then add a label for same. Determine the type of content and use the labels accordingly.
These are some of the strategies that can help you boost your ranking on Google News. Focus on using trending topics that deserve attention. You are digitally competing with more than 50,000 publishers. It is better to bring up new, fresh, and quality content faster than anyone else. Use Google Trends to find popular keywords and use them to improve the value of your content. If you are already into the Google News rankings, then consider yourself lucky and work upon reaching the top. If you are yet trying to get into the listings, then these tips will surely help you in achieving your goal. So, do not just wait, dive in to get all the news.