Getting your website into the Google news is an impressive and powerful means, which leads to increase your viewership as well as build authority for the brand. When you create some content for a website, whether on film news or television based, or both, eventually you will like to feature that in the top sections of the search engine results. Isn’t it true? And for your knowledge, Google News is the top search engine newsgroups that everybody dreams of. Getting into Google News is, of course, a daunting task, but not impossible.
Are you wondering what Google News is all about? Well, it is a computer-generated site for news that aggregates all the top headlines from various sources across the world, group up similar stories together and finally displays them as per readers personalized interest. That said, it’s a tough challenge in various ways to get into the trend such as to get your website indexed as news publisher by the Google News, also sitemap some crawlers, as well as your articles or news, are ranked in the Google News.
Necessary Steps to get into Google News
Before you get into the necessary steps for Google News approval, it is necessary to understand the things that might hamper your pursuit of getting approved by Google News.
Avoid automatic content generation.
Do not use link schemes to create more links.
Refrain from the creation of pages that contain unoriginal content.
Avoid cloaking which is separate content visible for the search engine and users.
Do not indulge in sneaky redirects.
Google knows when you use links or hidden texts to manipulate the rankings. So refrain from doing so.
Avoid the creation of doorway pages.
Do not publish any scraped content to increase the number of pages present on the website.
Refrain from the blatant promotion of affiliate content or links.
Avoid keyword stuffing.
Do not distribute software or content that usually engages in malicious behavior.
Refrain from sending any kind of unauthorized or automated queries for Google.
Technical Guidelines for Google News Approval
Google News is based on a certain algorithm that keeps changing with time as per the requirement of the viewers. Recent changes in the algorithm have introduced new inclusions that need to be satisfied by any website seeking admission to the list of sites that are approved by Google News. Most of these requirements are similar to the traditional ranking factors based on SEO. However, many new factors have specifically been added for Google News approval.
To ensure you have the top-level chance for Google News approval, you need to:
Use anchor links and URLs that are unique, permanent, and descriptive of your content.
The domain that hosts the website content should be accessible by the bots dedicated to searching engine optimization.
Google News based sitemap while not mandatory but is highly recommended.
With the latest News SEO based plugin, one can use the keyword meta-tags in the correct form. Failing to do so can ban your website from Google News.
Always update the contact information on your website which should aptly include phone numbers, address, email address, and similar contact information. A simple contact form can’t cut. This ascertains your legitimacy with Google News.
Have a page listing with information about the editorial staff of your website.
Google easily reads the image tags with og: image or schema.org.
Have well-categorized sections for your news content for ease of use by the website visitors.
Always have a permanent URL for all your articles submitted to the website. Refrain from republishing an already published article by submitting the same over new URL.
Support filtering for your news content along with a slot for top stories that are set as per the global and regional standards.
Keeping all these technicalities in mind along with website uniqueness can get you in line for Google News approval without being rejected.
Transforming your respective marketing department into newsrooms could be risky if proper procedure and resources are not followed as mentioned above. It requires many things like daily updates, reliable contents which will add value to the lives of readers, and the thing that matter the most is, publishing. Once you get into the Google news, one needs to follow the below tips to maintain the growth.
You should know what makes you unique
The first and foremost thing to consider in the entire scenario is to look different and unique in every possible aspect. Sometimes, you may not consider silly things such as the title, which makes a huge difference. There are certain nuances, which needs to be considered for enhancing the demand and to maintain the consistency.
It all depends on you, what you will choose and how will you represent it as well. Before you delve into the conclusion, always try to search more than one resource to get the idea of things that are running around you. Many times, it happens that you publish some content that looks similar to another content published on another website. And the audience always loves to read something new and fresh and ignore the old stuff.
Focus on quality
Your work doesn’t end here; rather it’s the beginning! Once you are done with the resources, the next phase is the quality. It is one of the most important things in reaching the top positions of the search engine. It’s easy to get into a good college, but too hard to survive there, if things don’t fall in your favor.
Similarly, if you are into the Google News, then you always need to make sure that readers are happy with your content, give you positive feedbacks and maintain their interest in you. Your commitment towards quality reporting, accuracy, and relevancy matter the most to establish better brand authority and to attract loyal audiences.
Have a team to hold a weekly meeting!
Unlike others, news site needs a daily touch-up to maintain themselves. It’s not like every day will be productivity. There are certain times when things go beyond your expectation and confront you with downfalls. It may be the fault of the editorial team or due to lack of strategies, failures in the planning process or lesser resources. You need to have content strategist, managerial editor, and a team to clarify the faults that you are going through, which will clear up the way to make a better appearance on the news site.
A good team will not scold you; rather they will help you to think outside of the box, or manage your stuff carefully and will continuously motivate you to create innovative content. Google also has editorial staff who looks up at your website and suggest changes or gives feedback. Thus, have some meetings on a weekly basis and learn about your faults.
Don’t copy from other sites
Most of the search engines don’t allow the content copied from other sources. Google also restricts this idea and reject the content that is copied. Originality is what Google News is all about. Unique content with high accuracy and quality define the style of Google News. If anyone tries to cheat it, then soon they will face the consequences.
It doesn’t matter where you get the information. It needs to be unique, creative and relevant as well. Always make sure that you refer more than two links to avoid the unnecessary issues of copy. The sources should be trustworthy and must have impressive content. Create your own story and earn appreciation from viewers.
Your site should be technically sound and must adhere to Standards of Google
You need to perform well regarding writing the contents and while searching for other resources. Always the ranking is done based on your quality, so your site needs to sound technical. The map should be correct and check your webmaster tools before submitting your documents. Make sure that everything is correct and you shouldn’t be involved in any kind of problems.
Creating or developing an eye-catching site and not maintaining it is simply a waste of time as well as opportunity. So, if you are interested in ranking your page at the top searching position of Google, then follow the rules of Google Standards, which are not tough, but will provide enough guidance to lead further. Don’t even dare to miss the opportunity as Good luck never knocks your door more than once!
Focus on journalistic standards
Well, it’s not easy for the writers to maintain the site alone. They need the support from the editorial team to maintain the standards of journalistic. Writers are supposed to follow the inverted pyramid writing methods or styles and should go directly to the point without taking any turns.
All you need to have is, include the practice of fact-checking, ensure the things you wrote, and counter all the mistakes that are visible to your eyes. Be original and stick to the point. Unnecessarily taking different turn will surely increase the word count, but, at the same time, will take you away from the main theme. And this approach is strictly avoided and restricted by the journalistic standards.
Find your best writers
Based on your requirements, you need to be a little bit tricky while choosing the writers. Choose those writers who are academically strong, follows your instructions, covers up the assignments in time, didn’t give you a chance to the complaint as well as submit the writings in time. Writers are the main part of the entire story. They play a key role in enhancing your brand image, to get into the Google News, and maintain the reputation of your organization.
Well, sometimes it’s quite difficult to find a reliable writer for the blog or news site, but if you offer them a good package, then definitely they will not deny you. They have the potential to convert the old to new by adding some extra things and creativity. They even prefer more than one resource and avoid the issues of copy. Mostly, they stick to their point and avoid writing difficult sentences.