The news is the common substrate found in almost every industry and market all over the world. Considering the online revolution, every business is transferring online and so have the customers. This calls for organizations to focus on the amount of traffic driven to their website. Now that we know about news being the common element in every industry, it can be used for driving traffic to an organization’s website.
The most common source of news for people is Google News as every other individual input their search keywords into Google and searches for the relevant and latest news on the particular keyword. However, the proven way to drive traffic from a Google news site is the moderation of news content. This is what we are here for! Let us learn about the different ways in which news content could be optimized for driving traffic from Google news sites.
Keep it real and original
The foremost precaution for creating content that would present opportunities for drawing in higher volumes of traffic is originality. Original stories sell a lot in the real world, and the same applied for Google as well! Google’s search engine would never put up your content with similarities to other credible sources of news content.
Its algorithms would immediately detect the similarities, and thus it features stories which have content from credible sources. You could also note on the Google News homepage that a site would never be ranked more than once for its stories. So, what are our options here?
Original news derived from credible sources or developed on own supported with higher author rank could be the reliable responses that can be outlined here. Keep in mind that the Google News Index focuses on the uniqueness and clarity of the content that has specific attribution. Make an effort to refrain from repurposing or existing articles and try to publish relevant content that can secure higher priority as compared to other articles.
Headlines seek attention
The page of the book is not the criteria for judging its content! But this does not apply to Google News. The tracking formula of Google is highly focused on the headlines. Diving deeper into the tracking formula, the logic for rankings in the news search results is highly structured with simplicity.
What is the way to succeed here? For starters, the right combination of words and using the appropriate words is essential! Use striking keywords and try as much as possible to communicate your story to the fullest- events, names, associations and name of companies could make your headlines more interesting to Google.
New content always sells
The content should be fresh! The news itself means new content and not the one that has been on the internet for a long time. The audience does not want old and is always looking forward to learning something new from Google news. Google news never accepts evergreen content, and it is essential to focus on news-related content which deals with timely issues.
For example, a news article on the presidential election would not receive so much attention from Google news as an article on recent statements by the President. Just to be more specific, Google does not include content such as how-to articles, job postings, stock data, weather forecasts or advice columns in the Google news listings.
Increasing the number of posts per day
The frequency with which you post news content on Google is also a reliable determinant of securing web traffic. The minimum recommendation indicates towards posing almost two news articles every day- Not that difficult, is it? Do not rely on single authorship and employ one or more co-authors to power your website with their multiple and unique content!
Examples of notable news websites such as Huffington Post, Bloomberg, and CNN etc. must ring a bell, don’t they? A huge workforce of writers of these sites makes every effort to update the content in these websites at every time of the day alongside ensuring profound levels of accuracy and transparency in their content.
Taking the lead from these websites, you could opt for training writers in a suitable approach for Google news. The elements of maintaining an appropriate tone in the news according to your brand guidelines, headlines, as well as the need for citing sources and the rules of citation, are some of the areas which should be your priorities for drawing in higher levels of traffic.
Make the content appealing
Now, let us come to the basics of formatting the content appropriately for drawing Google news traffic. The first paragraph is the attention-grabbing aspect of your content. So, make an effort to discuss the ‘who, what, where, why and when’ of the topic of discussion in your post in the first paragraph itself.
This provides Google with a clear impression of the subject that you are dealing with in the rest of the piece. Hence, the first few sentences of your post would be the most prominent highlight that can help in driving traffic. Another significant aspect that can help you derive higher traffic through Google news site is the use of proper nouns.
This also improves the specificity of your content as the use of a name is better than using ‘he/she’ in the content. For example, if the news is about John getting a knee-replacement surgery then try to stay away from using ‘He had a surgery’ which appears obsolete.
See Also: Getting into Google news
Media makes it better
Finally, you could always rely on the power of interactivity and multimedia for driving higher volumes of traffic from Google news sites. A news piece with mere text on it may seem too blunt while on the other hand, a content piece with images or videos in it could be more appealing to the Google News Index. There are various guidelines for making sure that the multimedia used in your content is appropriate. Make an effort to understand these guidelines so that your news content stands out from the rest and can engage users to the maximum!
A closing note
The final piece of advice that can be presented for drawing at higher levels of traffic from Google news sites is to stay updated. A Google news site should always be informed about the latest trends in a particular industry. This recommendation could be linked back to the previously mentioned imperative for maintaining original and fresh content.
The most productive approach for developing content for Google news sites is to maintain agility that can assist you in responding flexibly to the changes in daily events. Stay up to date with the latest SEO strategies and the Google trends for finding the most relevant keyword phrases. Be the first and original to get the desired level of traffic from Google news sites!
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